Range Protein
Protein bars for people who stay in motion
RANGE is a speculative protein bar brand built around people who move between work, training, and everyday life. I developed the brand strategy, identity, packaging, and campaign direction as an exploration of how performance nutrition could feel more energetic and culturally relevant without falling into the clinical visual language common across the category.
The identity uses an italicized, stretched wordmark, shifting compositions, and flavor-led color to create a sense of movement while remaining clear on shelf. I extended that language into advertising through black-and-white photography, motion blur, and product-led compositions built around the idea of staying in motion.
Role
Senior Product Designer
Project Type
Brand Identity
Deliverables
Brand Strategy, Identity, Packaging, Campaign
Platforms
Packaging, Advertising
Impact
The project became a complete visual system rather than a single packaging exercise. The identity carries consistently across multiple flavors, packaging configurations, outdoor advertising, and campaign imagery, showing how one simple idea—movement—could give RANGE a recognizable point of view across every brand surface.
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Freeplay — Building better products on unpredictable models
